I design digital experiences with a focus on clarity, usability and structure. My work combines visual design with product thinking — from early concepts to final interfaces.
I've worked across web platforms, dashboards and mobile applications, contributing to real products in healthcare, fintech and digital services — including projects delivered for and with the UK Government. Outside of client work, I have a genuine interest in digital marketing, brand strategy and — as a hobby — following trading markets and how data shapes decisions.
Head of Product Design
@ AsseticomLed the end-to-end design of a digital asset management platform — covering brand identity, web presence, dashboard and mobile. Responsible for the full design system, product structure and consistent user experience across all touchpoints. Also contributed to marketing direction and brand strategy.
Senior UI/UX Designer
@ HiyieldWorked on multiple client projects across web and digital platforms, with a focus on healthcare and tech products. Contributed to UX architecture, interface design, interaction patterns and design handoff for development teams.
UI/UX Designer
@ EdrisDesigned user interfaces and digital experiences for a range of client projects. Focused on web platforms and product interfaces, with contributions to UX research, wireframing and visual design across various sectors.
UI/UX & Brand Designer
@ FreelanceOver 15 years working independently on branding, web design and early-stage product interfaces. Partnered with startups and SMEs to establish visual identity, design systems and user-centred digital experiences.